Promotional
Advertising or promotional material for a product or service. Mixed promotional and service content should be treated as promotional.
MessageIQ field guide · SMS planning
Make the message mean something.
Before an offer lands in someone’s inbox, know who it’s for, why they’ll hear from you, and what they can do next. Start with a clearer promotional SMS plan.
Planning only. MessageIQ does not send messages in this release. Activation is assisted, not automatic.
Four useful planning lenses
Purpose changes the plan.
Promotional is one of several message purposes. “Service implicit” and “service explicit” are used here as planning labels; confirm the current regulatory category, consent basis and template route for the actual use case.
Service implicit
A planning label for non-promotional information linked to a product or service already used or purchased by the customer.
Service explicit
A planning label for a non-promotional service message connected to an ongoing purchase or use after explicit consent.
Transactional
A non-promotional response to a customer-initiated transaction, such as an eligible OTP, alert or confirmation.
Interactive message-category checker
Not sure where it fits?
Share a sample message and get an indicative planning signal across promotional, service implicit, service explicit and transactional. Your result is shown only after the request submits successfully, and the sample wording is not retained in the lead record.
A campaign brief worth keeping
Good planning starts before “send.”
Make the brief useful to your team—and to the people you’re contacting. A short pause up front can clarify the whole campaign.
- 01
Name the audience
Describe who should receive the message and why they are relevant to this communication.
- 02
State the purpose
Separate a genuine service update from a marketing offer. Mixed-purpose messages deserve a closer review.
- 03
Make the next step obvious
Use recognizable business details, concise copy and a clear destination or action.
- 04
Plan consent and opt-out
Document how you’ll handle permission, opt-outs and suppression for the audience and use case.
A one-minute brief
Put the important bits in one place.
Capture the practical details before asking for assisted activation. Current requirements and operator processes can change; review what applies to your specific audience and use case with qualified advisers.
Business identityAudience & purposeScheduleOpt-out approach
Straight answers
Before you plan a campaign.
Does MessageIQ send promotional SMS?
No. MessageIQ does not send messages in this release. The experience is for business account preparation and assisted activation planning.
Is the category checker a compliance or DLT decision?
No. It provides an indicative planning signal based on the message details submitted. It is not legal advice, a definitive category or DLT classification, or a substitute for reviewing current requirements.
Does a purchased contact list establish permission to message?
Do not assume that it does. Plan an appropriate basis for contacting each audience, consent where required and a clear opt-out or suppression process before any campaign.
What should I prepare before an activation conversation?
Write down your business identity, use case, intended audience, message purpose, expected schedule, opt-out approach and any questions about current requirements.
Content on this page is adapted from TechTo Networks’ promotional SMS guidance and checked against current TRAI sender guidance. Confirm the rules that apply before activation. No messages are sent here.